Though it can be tempting to jump right in and start writing a blog without much forethought, the only way to ensure that your content marketing will be effective is to take the time to create a strategy first. But you don’t have to go far. How much does social media marketing cost? 12. There’s a lot of talk about the importance of becoming a thought leader – and with good reason. Not only does it demonstrate to your audience that you are enough of an expert in your field to be able to write an entire ebook or white paper about a subject, as opposed to writing only short and simple blog posts, but it also gives you a tool for attracting email subscribers. I agree, John. Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career. Similar to survey forms, questionnaires help digital marketing agencies gather additional information about their client's business. Whether you’re spending your own valuable time on it, asking an employee to add it to their workload, hiring a social media employee, or outsourcing to a marketing firm, there is always a cost. A company’s social media activities don’t have to all come from the same place – but they do need to be coordinated, and that can be hard to do when each department is doing their own thing. Taking “control” of your brand isn’t really possible anymore, thanks to social media. I always tell people thinking of going with another SEO agency to ask the company to show some competitive keywords that they have ranked the website for, there are so many companies promising the world yet quiet often failing to deliver. Other research shows that long, in-depth, detailed posts are best at converting. Of course, guest blogging is also an essential part of outreach or digital PR, but the principles of content marketing still apply – you want to create valuable information that will help consumers. That’s the time when your whole website is aligned with SEO. To help you boost your confidence and preparing you well to ace your interview, we have compiled a list of the top Digital Marketing interview questions, for both freshers as well as experienced candidates. Some studies seem to suggest that short and sweet is best – that consumers want to skim a short blog and be able to get the message quickly. 18. One of the easiest and most effective ways of doing so is to repurpose content. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. Your Digital Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. What is the best day and time to send my marketing emails? How should we be using LinkedIn for marketing? 9. “Out of the full inbox of newsletters yours is the only one that I read the minute it comes, EVERY TIME.”, How to 10X Your Sales Pipeline with Earned PR, 50 Incredible Examples of B2B Email Marketing, Strategic Public Relations: Planning, Process, and Execution, How to Create a Content Marketing Strategy That Wins Market Share. How can I increase my click-through rate? Together, these two aspects can form a well-rounded digital marketing strategy.” Can you describe one of your most successful campaigns? Ans: Be honest here. Answer questions. It’s probably worth bringing up the answers to the questions in this article even if the prospects don’t ask them directly. B2B content tends to be more professional and businesslike in its voice – though not always – and the topics will, of course, be more business-oriented. 15. But even though there are many tools you can use to schedule and automate posts to save some time, you’ll also want to keep track of the activity on your social media accounts throughout the day, so that you can provide timely responses to audience questions and comments. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list, so they’ll also be much more likely to mark your emails as spam. How do I get people to read my content? Is short-form or long-form content better? Between strategizing, creating and posting content and images, responding to your audience, and checking analytics, social media done right can be a full-time job. Glad you found it useful. I think it’s good for agencies to be able to share SEO case studies showing competitive keywords they’ve ranked a site for as well as the results of that increased SERP visibility (e.g. Even if they don’t open it, they’ll still see the subject line and your company’s name each time you send an email, so you’re always communicating directly with your audience. Facebook is the social media platform of choice for over a billion people worldwide. 16. Content creation is content creation, whether it’ll appear on your site or someone else’s. You’re not even posting something on a social media page and hoping fans will see it. 5. Sometimes, it’s hard to be sure if you’re even asking the right questions! The three-month “setup” period a good SEO campaign needs is well worth it. This is another case for A/B testing. Speak to your target audience’s pain points or interests, let them see that you understand them and want to help them – and then open up the conversation. 11. Yes and no. Your call to action should be very clear, and very simple. Not sure if you’re covering enough ground with your current list of questions? 17. Engage in conversations. Maybe you’re planning to hire a digital marketing agency for the first time. Should each department in my company have its own social media initiatives? That’s a significant difference. Save my name, email, and website in this browser for the next time I comment. 13. It’s important to have content addressing current events and new developments in your industry – that’s a great way to draw traffic to your site through social media and online searches. It’s important to remember, however, that ROI doesn’t have to mean revenue. 4. As often as you can, without getting annoying. It can be tempting, but you’ve got to resist that temptation. I will be using some of these in the near future. I’m glad the questions in this post can be useful for both agencies and businesses looking for a digital marketing partner. I will remind of these in future. 9. Digital Marketing Manager Interview Questions. It’s just a matter of deciding how much time and effort you can devote to creating content. Think about it. How do I write a great call to action? Content creation does need to be ongoing, but there are ways to streamline and simplify the process. How can content marketing make me into an industry thought leader? We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. Noncompliance with this law can be as high as $300 per email recipient. What are some general tips for social media success? Here at Zen Media, we often get questions from businesses about online marketing, and we do our utmost to answer every one. If you have the resources to write that extra content, and the flexibility within your niche to divvy your subject matter up into segments, then by all means, yes! Yes, you’re right! She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. How important is it to share my content on social media? This law requires anyone sending commercial emails to include an unsubscribe link within each one, include the company’s physical address or P.O. For example, you might write an ebook about an important topic in your industry. Thanks for the tips. Though it started out looking promising, Google+ is one platform we don’t recommend using for marketing purposes anymore. Get actionable ideas that you can implement today to reach new audiences, showcase your brand’s expertise, retain clients, and boost overall sales. Is outreach an important part of social media marketing? Keep doing what you are doing – can’t wait to read more posts. 7. How often should I post fresh content on my site? Twitter has over 313 million users and is ideal for sharing your content and connecting with other influencers in your industry. Download a copy of the E-Book by clicking here. 8. Is social media marketing better for B2C or B2B businesses? It is a great place to share your credentials with the world, but more importantly, it’s the perfect place to interact with your audience online. Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions. Madeline! Despite the constant changes to Google’s algorithm, keywords are still important in content creation. Goal of the Question: To establish whether the candidate has a firm grasp on the primary concepts of digital marketing. By offering a piece of big content as an incentive to join your email list, you ensure that you have access to an audience interested in your content…and your company. 14. Digital marketing must be a comprehensive approach that focuses on site optimization, social media, lead generation, inbound marketing… That said, content marketing is vital in the conversion process since each page of your website and each informative blog post or white paper plays a distinct and definite role in convincing visitors to buy. If your email will take longer than 20 seconds to read, make sure that the most important information, as well as your call to action and links, are located near the top, where they can be seen without having to scroll down. But they aren’t the only forms of content that can be employed in a content marketing strategy. These are general digital marketing interview questions you can ask to better understand what base knowledge the candidate has. Simply put, questionnaires are research tools. Posting content to a blog and then sitting back and hoping that visitors will find it is an exercise in futility. If you have users opted into your email list, however, everyone on that list will receive that message. Isn’t social media marketing taking the place of email marketing? I also agree with the previous comment to check out any reviews and recommendations. Can I buy a list when I’m just starting out with email marketing? To assist your digital marketing agency selection efforts, here are 7 essential questions to ask to help evaluate if an agency of your liking is the perfect match. As a tool for connecting a business with its customers, however, social media is vital to both. Success is measured using the same metrics you use for any other marketing activity: traffic, leads, and customers. The two most important metrics for email marketing are the open rate and the click-through rate. As for an upper limit, there is none – studies seem to show that posting once a day, or even several times a day, is a very effective way to drive traffic to a website. How can I create content that converts? Mother’s Day Marketing Secrets that Lead to Profitability, How the Evolution of the Google Search Engine Has Changed Business, 5 Questions You Have to Ask Before Hiring an Online Marketing Agency - [Jcount.com]. Ultimately, the success of a digital marketing plan can be seen in the number of conversions it creates. 19. SEO is a marathon, not a sprint. Building a relationship in this way before reaching out to ask for a guest blogging opportunity can boost your chances of success greatly – and when your audience sees that you regularly converse with other experts via social media, they’ll see you as an expert, too! A visitor may read a blog post and then see an update on social media, and then read a few emails, before finally deciding to convert. Once again, the answer to this question differs from business to business. I appreciate your tip to ask the digital marketing services we consider for some writing samples if they offer content as well. How’s that for a vague answer? How important are keywords in content marketing? The best way to stay out of the dreaded spam folder is to write not like a salesperson, but like a friend – the tone of your emails, and even the vocabulary you use, will automatically be different. Ask Yourself These Questions When Evaluating a Digital Marketing Plan 1. Here are some Digital Marketing interview questions and answers that are common across all job profile levels: Q1) What attracted you to Digital Marketing industry? In fact, not utilizing social media marketing can actually harm your business, since having an online presence on social media is simply expected of any reputable firm these days. What is a Digital Marketing Client Questionnaire? Post consistently. Social media marketing is wildly popular and becoming even more so every day, but it is definitely not taking the place of social media marketing any time soon. You can put this offer on your site, on your social media pages, on landing pages you create to get people excited – just get the word out, and your leads will automatically qualify themselves by opting in. It should convey an idea of what the content contains, while also hooking people’s interest. With social media constantly evolving, this depends on variables such as the time and effort you’re putting into social media marketing management, your budget, your audience, your strategy, and whether you’re using paid ads or not. Thanks for sharing your nice article. And once again, testing is the way to find out what works best. Yep, it’s always a good idea to look at testimonials or even reach out to some of the agency’s past clients to learn more about their experience. 17. Unfortunately, it’s different for each business. 18. Which metrics should I be looking at? 8. Today, a single-minded approach to digital marketing will exclude large portions of an audience, preventing a site from remaining competitive. Thanks, Simar! Business owners realize they need this but generally don’t understand who, what where, or why they need this. She is the founder & CEO of Zen Media. Box as well, and to honor any subscriber’s request to unsubscribe by never emailing them again. The beauty of content marketing, as opposed to traditional marketing, is that communication is not one-way anymore. It’s important to remember that content marketing is just one step in the conversion funnel. It should spell out exactly what you want subscribers to do, such as, “Click here to download our report.”. What are the benefits of social media marketing for my company? It’s no wonder that digital marketing is so effective. You’re welcome! How can I get subscribers to open my emails? So, let's get to it. While the blog post wasn’t the immediate cause of the purchase, it was that all-important first touch. The answer to this question depends a lot on your particular audience. Being accessible to your customers – and your prospective clients – via social media is a vital means of developing relationships with them and helping them through the sales funnel. In fact, some blogging gurus maintain that only 20% of your time should be spent on content creation, and the other 80% on promoting that content via social media! Startup Cafe Digital is a digital marketing agency focusing on driving results in every campaign that we do for our clients. You are in great company! Just like question #5, this one depends on your audience. Very good list, added to my favourites. Banks and credit unions are readying themselves for the digital age of banking, with a stronger focus on technology-dominated products. What’s the ROI? One demographic spends most of their time on Facebook, while another really only engages on LinkedIn, and some divide their time equally between three or more sites. On  Facebook, for example, each post only reaches a small portion of your users. Use it to connect and interact with your audience, and to share your content in a way that encourages your fans to share it as well. But in general, fresh content should be posted no less often than twice a week. So without further ado, here are the 60 most common social media marketing, email marketing, and content marketing questions we receive, answered just for you! Using LinkedIn Groups, you can answer questions and contribute to discussions in order to demonstrate your industry thought leadership as well as your willingness to help others generously. Videos are becoming more and more important in the world of social media marketing. Do I need to send an email newsletter? The purpose of this post is to give you a list of the key questions you should ask and the answers you should […], Your email address will not be published. But first… Digital Marketing Services Explained Whether you’re in the conversation or not, people will talk about you online, and there’s no way for you to “control” what they say. Content should be valuable to consumers, and sales pitches are not only not valuable – they’re off-putting. Receive all of this for FREE! That means writing to them as if they were a friend, or at least a real-life person, rather than sounding like a used car salesman. 2. 12. Maybe you’ve been burned by a black hat SEO agency and have sworn you’ll be more particular about the next marketing partner you choose. By the end of this resource, you should have the answers to the most critical questions when seeking a new digital marketing agency. Going to implement it now. Should I create timely content or evergreen content? How long does it take before I’ll start seeing results from social media marketing? Once again, this is the perfect place for some A/B testing, to see which types of subject lines work best with your audience. Tailor your email structure to your unique audience, and see what works best through experimentation. Many of them are questions that our clients have asked us—or that we wish would come up more often! It will be supportive to anyone who utilizes it, including me. Where’s the happy medium? Marketing strategy must come before tactics and these 10 questions will help guide you through the process. And as usual, we’re here to help. You’re sending something directly into each person’s inbox, where they definitely will see it! Digital Marketing technologies started evolving in the 1990s and 2000s period. The sooner you get started, the sooner you’ll see results. Luckily, we’re here to help point you in the right direction. How can content marketing make me into an industry thought leader? Videos, infographics, slideshares, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on. All points in this posts are valid. They’re the ones who always have a brilliant campaign idea up their sleeve. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting. Should we be using Google+ for marketing? What’s engaging to teens will necessarily differ vastly from what middle-aged business professionals will find engaging. Bookmarked this thread for future reference. Thank you so much for sharing with us. Which social media platforms should my business have a presence on? 10. All you have to do is search for good opportunities and prepare well for your digital marketing interview questions . Thank you, Madeline! Your tips seem very useful. Not sure if you’re covering enough ground with your current list of questions? The best subject lines are short and to the point, accurately describing what’s in the email – but also catchy and intriguing, so the reader wants to know more. Finding the right person for a digital marketing specialist position usually requires reviewing a lot of resumes. That’s a LOT of questions! 16. 6. How should companies measure their social media marketing success? Not only does this approach lighten the content creation load, but it also allows the same content to be consumed by people with different tastes in content. Your blog is providing information about digital marketing. Without fresh blog posts being shared on a regular basis, you won’t have nearly as much to talk about with your fans, and you won’t be driving as much traffic to your site, either. What are some common social media marketing mistakes business make? Questions like, “What was your first big project?” or “Can you tell me about a time you used analytics to solve a problem or discover an insight, and how did you use that insight?”Asking these kinds of questions helps you go beyond just learning when and where so… Promote your brand’s image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video. 20. Make sure that the headline of your content is intriguing and informative. By creating unique, original content, in which you demonstrate your expertise and answer questions consumers might have, you’ll be on your way to becoming an industry thought leader in no time. The ROI you end up with is the direct result of how focused your social media marketing strategy is. There are certain obvious email marketing no-nos to avoid, if you want to stay out of the spam folder – things like mentioning Viagra or writing in all caps. 1. And don’t forget: Leverage offers all the services described above. We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency. Here are the 41 Questions Marketing Consultants Should Ask Potential Clients. Then, you could take the chapters of that ebook, and edit each one to make them into individual blog posts. Answer why you applied for this job in the first place? Everythin… Digital marketing is one of the growing areas of online business, and it is expected to dominate in the coming years hence it will generate great job opportunities in Digital Marketing domain. The importance of content in an online marketing strategy has undergone a meteoric rise over the last few years, so it’s only natural that businesses have questions about just how to harness this marketing tool. Digital Marketing Services (How to Pitch Your Presentation) PPC Management (44 Great Niches To Target) SEO Clients (17 Vital Questions to Ask Prospects) SEO Sales Pitch Script (View Example Sales Script) Get PPC Clients (Ultimate Guide to Finding & Selling) 3. And blogs are certainly one of the easiest and most effective means of content marketing available. The ones who use human insights to make sure their messaging hits the mark. 8. Email marketing can seem like a deceptively simple task at first glance, but once you get into the trenches, it becomes clear that it’s anything but. There’s no one right answer, even though some people swear by the gorgeous, eye-catching images of HTML emails, and others maintain that simple text looks best in every email program and is never blocked like an image can be. Is there a difference between B2C and B2B content marketing? She is a bestselling author, an international keynote speaker, and has been named one of LinkedIn’s Top 10 Voices in Marketing for four years in a row. But it’s also important to create evergreen content that will continue to attract visitors for months and even years. First, determine who your target audience is. From negative reviews on Yelp to customer complaints on Twitter, the way to influence your audience’s perception of your brand is to participate in the conversations and steer them in a direction you’re happy with. I will be sure to tell my boss that he should be asking each digital marketing company for a writing sample so that they can make sure it is good enough for them. How should we be using Twitter for marketing? This means working with the marketing team, any supporting teams (such as programmers), and any vendors to launch campaigns on time and on budget. Good point! How often should I send marketing emails? 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