From: name@email.com. No-one ever promised that the same people could stay indefinitely so when someone leaves after a year or two on the project, wouldn’t the client expect to pay for some of the onboarding of someone new to their business (not talking about onboarding to us). Joining forces with a company as passionate about small business success as us, is what takes us into the next chapter in our storybook. Click here to remove your consent. A formal, brief letter of gratitude adds extra value to the professional relationship between the business partners or a client and a vendor and it ensures the trust between the two. Thank you for your comment. Thank you for your thoughtful feedback! Richard and I set out 10 years ago to make life for campaign managers easy. • Manufacturers may look for new markets and distributors. 2. We’re excited about continuing to deliver the high level of service your company deserves.”. Our account managers, product owners, data scientists… everybody is driven to make campaign management better and easier for you. Let’s take a closer look at how to prepare for and guide client conversations in the wake of employee departures. We understand that there is a lot of time, energy and expense invested in onboarding new employees. How can you over deliver? The name change symbolizes our intention to broader our business platform and deliver more value to our customers. Rumor says, he was telling recent hires that we were a bad company, and that he was sorry for lieing to them when they came on. A business introduction letter is a good way to build a clientele. Marc Poirier co-founded Acquisio in 2003 serving as EVP, Product and Business Development until he became CEO in January 2015. Date. Sincerest gratitude, Do not have to provide a reason for their departure thank you very much – great outline and points. When’s the best time to introduce the client to their new point of contact? Sample Personal Farewell Note to a Client. 8. The goal is to focus the conversation on next steps and the future, while avoiding discussion of any sensitive or personal information about the former employee. If the change is for positive reasons, like a promotion within the company, let clients in on the good news. It may also help prevent departing employees from poaching those clients if they’re leaving to work for a competitor. Fortunately, if the need to transition clients isn’t due to an urgent sale, but simply as a part of the natural growth process of the business, there’s time to train and develop an associate advisor, and shift clients over time. The Acquisio team will be traveling the world this month, stopping at some of the hottest shows of the season, from NYC to Croatia. Want more advice on how to make the people side of your business run smoother — like how to handle an employee departure announcement to clients? When a person is planning to retire and he or she would like to inform their clients that they will not be working with them in the future, they need to write a formal retirement letter even if they have discussed the situation in person or over the phone. One thing we have wrestled with on client projects is the issue of onboarding someone new, which in our industry can take a long time, and who pays for it. That kind of circumstance puts the transition in a more positive light, especially if your customers have built a relationship with the employee who’s leaving. Tap into your relationships with key decision makers as needed to explain your plan to serve them moving forward. 6300 Auteuil, suite 300, We’re looking forward to attending... Acquisio has been part of many guides over the years for SEM, ad tech, martech and more..but this is the first year we’ve been a part of the ClickZ Buyers Guide and we’re pretty stoked about it. provider of Internet services and online marketing solutions for small businesses. Additional information can be found in our Privacy Policy. Brossard, Quebec, Corporate mergers and acquisitions can impact a company’s consumers in different ways, and alerting existing customers to potential changes through written correspondence can help smooth the transition. Giving clients more than one trusted point of contact can stress-proof the transition when a client-facing employee leaves. Once you have your transition team for each client, brief them on client details, such as: Communication preferences Major deadlines promised The history of the relationship A business sale is one of the most difficult transitions in the life of a company. There should also be a timeline for relevant internal and client meetings, with a focus on upcoming major deadlines. Dear [client]: We are pleased to announce our forthcoming merger with ABC & … Does anyone have a sample letter they have used when an employee leaves an Agency to notify the insured/client of the change? Some are essential to make our site work; others help us improve the user experience. Stay tuned to see where our growth and innovation takes us from here. The company might have a clear action plan for telling clients that you are leaving, so don't step on... Introduce Your Replacement. Copyright © 2021 Insperity. 7. To read the full press release from web.com please click here. Preparing internally for the transition – such as by choosing new points of contact for your clients before the conversation – can help you give your clients the best possible experience. Named one of the top 25 most influential Marketing Technology experts, he’s a frequent speaker at industry events, like SMX and Ad:Tech, and contributes bylines to top marketing publications including Advertising Age, AdWeek and more. Ideally, your company has a plan in place before someone leaves, so you’re not in reactive mode when an employee departs. I want to take this opportunity to thank each and every one of you for putting your trust in us over the last 10 years and bringing us to where we are today. This letter informs a customer that your business contact with him or her is going to be someone new. You might fear telling a client when an employee has left. Copyright © 2019 Acquisio, a Web.com company. State that the employee is no longer with the company This can reassure the client, especially if their new liaison is a familiar face. Business Transition Letter To Clients Database. Here are some tips on what to write in a letter to clients when their account representative leaves the company: 1. Mergers and acquisitions are an exciting time for any organization. All Rights Reserved. Regardless of when you make the introduction, use the meeting to talk about how the new employee’s experience and unique qualities will benefit the client. A letter to a vendor should begin by thanking them for their past service and expressing the hope that it continues at the new location. Best of all, a team approach to account management can reassure your clients that they’ll be taken care of, even when some of the players change. When appropriate, consider including the outgoing employee in the conversation. If a nonprofit qualifies, they’ll be awarded $10,000 to spend on Google Ads each month. Download and read our free e-book: How to develop a top-notch workforce that will accelerate your business. At the same time, now is a great chance to ask, “What are we doing right, and how can we improve?” You may find there are upsell opportunities or pain points you can relieve. All rights reserved. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients. We value your continued business and encourage you to contact us with any questions you may have. This is a conversation that you should prepare for. Once you have your transition team for each client, brief them on client details, such as: Instruct the transition team to reassure the client of your company’s commitment to quality and responsiveness. Self-introduction doesn’t come naturally to everyone, so help break the ice by introducing your new team member to clients prior their first contact. This combination creates an organization even better able to serve customers and compete in the global marketplace. The Buyers Guide aims to be a neutral, third-party... Acquisio provides software that facilitates customer acquisition using ad platforms such as Google Ads, Facebook Ads, and Microsoft Advertising. Customize this email template to your company’s culture (e.g. We look forward to introducing you to your new contact, Jane, who has 12 years of experience serving clients in your industry. In general, it’s wise to stick to something straightforward: “James is no longer with the company. Canada J4Z 3P2, Legal | Privacy Policy | Cookie Policy | Terms of Use | DMCA Policy | WHOIS. Notify all of the clients in writing, but first ask to meet with those you think may be more apt to bolt. Dear Customers, We are thrilled to announce that today we have been acquired by Web.com, a leading global provider of Internet services and online marketing solutions for small businesses.. What does this mean for you? Whenever an employee leaves a position – whether it’s due to layoffs, a promotion, a family move or another reason – managing their departure involves more than just collecting their keys and laptop. These savings will be reflected in the services and products offered to our customers. This is also Web.com’s mission. You’re welcome, Dean. These “backups” can substitute for the main contact on vacation, sick days or parental leave, and offer the added bonus of getting your team cross-trained on other accounts. SAMPLE: Great advice. We’re glad you enjoyed reading this article. Review the accounts that were assigned to this person, evaluating the flight-risk level for each. Other areas of his expertise include experimental design and advanced statistics. The letter will clearly state the date the retirement will start, express the desire to help with the transition and thank them for a positive working relationship. For instance, if you have recently launched a new business and want customers to know about your products or services, you can write your introduction as a business-to-customer letter. We are thrilled to announce that today we have been acquired by Web.com, a leading global provider of Internet services and online marketing solutions for small businesses. You want these clients to feel like they’re a top priority. We would like to send a letter to our customers advising them of the change of ownership, thanking them for their custom etc…. Inform the client of their new contact person and how they can be reached Google’s Ad Grants program provides nonprofits the opportunity to advertise on Google’s Search Network at no cost. This can feel like a challenging conversation to have. 5. Feeling abandoned….Lisa. The letter should give the reasons for the move. Send an email 3-5 days after you mail the letters: Give the clients time to receive the letters by mail and then send an email. Any help would be appreciated. – Give your clients contact information if they have any questions about the transition.-Let your clients know that you sincerely thank them for their business and know they will be in good hands with the new owners. We are thrilled to announce that today we have been acquired by. Although there must have been verbal appreciation in the business field, the written note means a lot. Create a Timeline for the Announcement Inform your clients within 24 hours of giving notice Tell clients your effective date Offer gratitude for the partnership Let them know: Be sure to let these clients know that your company’s ongoing commitment to responsiveness and client satisfaction has not changed. Of course, you should also explain the steps you’re taking to ensure they’re in good hands during the transition. This commitment is stronger than ever during this exciting time. Acquisio ® and Web.com® are registered trademarks of Web.com Group, Inc. All other registered trademarks herein are the property of their respective owners. Whether you are leaving the company, or changing your position, it is important to inform your client that you will not be serving them further. We want to keep you informed about important matters at (company name}. Depending on the services your company provides, you may want to assign a subject matter expert to high-value accounts, too. We have selected {title} {name} to assist with your {type of} needs. Business Transition Letter To Clients By using the site, you consent to the placement of these cookies. For example, will the new employee’s expertise be used exclusively for a particular client’s benefit, or will their knowledge and skills also be used for work with other clients or internally? Hi Lisa, To clarify, you are asking 1) How to bring up morale in your workplace following this situation and 2) What to say to the clients that this individual formerly worked with – Is that correct? ... Because I want this transition to be seamless for you, I would personally appreciate introducing Jane to you. 6. This site uses cookies to store information on your computer. As we’ve outlined on the blog before, to be... We’ve gone to some amazing tradeshows in our day, and this year is no exception! 4. Inform your Clients, Vendors, or Suppliers of your New Payment Process. Think through what you want to say and what you don’t want to say. We’re building it.”. Spend time rehearsing, if necessary, to boost confidence – especially if the departure was sudden or dramatic. When you own a business, you will likely need to write letters to your customers. How Do You Write an Announcement Letter (That’s Actually Effective)? Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and … It was then that helping small businesses thrive in today’s complex digital economy became our mission. 3. Learn how Insperity can help your business, Discover how we can improve your business, When you are ready to subscribe click here. If you have advance notice of an employee’s upcoming departure, tell the clients who’ll be affected as soon as possible. Company Name or Letterhead Address City, State, Zip. Your messages to clients and business contacts should be brief and include the basics, including the fact that you are moving on and where you can be reached. It’s one thing to bill for direct hours, but to do so for training and onboarding prior to the engagement is not commonplace. If you’re concerned that some of the departing employee’s accounts may leave because of the transition, you can: You may need to divide the departing employee’s accounts among your remaining staff. That can be especially reassuring to the client if it’s going to take a month or longer to assign a new permanent contact person. A letter of introduction is a good way to find new partners. Your {title} {name} is no longer with the company, effective as of {effective date}. Regardless of the reason for the … The following is the email format to be followed while writing a retirement letter to a client. Set up a time to meet face to face, virtually or in person, with each client. Timing is important in a retirement le… A Change of Ownership Announcement Letter is a merely a formal announcement to all the faithful and devoted customers/employees that the owners of the company are going to waive the ownership to some other person/body. But I am torn, we are onboarding team members for the long term and for that client benefit. Keep in mind that not all clients will be willing to follow you, so be sure to include a stylist recommendation for them should they chose to remain at the salon. Our entire staff is now a part of the Web.com family! Yours sincerely, Tom Lee. Find many Business letters for Announcement of Changing the Ownership, Also informed your customer for merger & Acquisition, so must be keep doing business with new institution. The Basic Information of Both Parties Involved. Marc studied for a PhD in Cognitive Science at Université de Montréal where he prepared for a Professorship while focusing his research on group differences in cognitive ability. The discussion isn’t the only aspect of the transition you’ll want to plan carefully. After all, they’ll be starting a new relationship with a new point of contact. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm. Regardless of when you create your transition plan, however, it should outline responsibilities and how quickly you want things to happen. Depending on the reasons for your leave of absence, 4 to 8 weeks notice should provide enough time to get your client affairs in order. For smaller but long-term or high-value customers, you’ll want to assign your most qualified team members. A thank you letter to the client is a very important letter to write when a person is dealing with his client. Much less, find out who they areally? Addressee Address City, State, Zip. {name} may be reached at {contact information}. It’s important to consider all of the factors, as well as the client’s perspective before making a decision. To make the experience as positive as possible, aim to deliver more than your clients expect or request during the transition – especially if the client mentions ways your company could improve, or how they’ll be inconvenienced by the change. Going forward, you may want to adopt a team approach to servicing accounts. Dear Aunty B, We are in the middle of selling our small business to a new owner, who will serve our existing customers. We will miss Tim at Brown & Associates. Be sincere; not too flowery You are not required to give your consent as a condition of making a purchase with Web.com. How to Write a Letter Telling a Client That You Are Leaving Speak to the Boss. You might decide to: Over delivering is a way to show clients that you keep your promises, value their business and are still the best option for them. The letter gives useful information and lets the customer feel valued. Marketers of any size can benefit from Acquisio’s advanced data science tools to automate and optimize most of the processes involved in acquiring new customers online. Our new name is Company AB and our company's website is now CompanyAB.com. This will make them feel secure that they haven’t lost the company’s business because they changed locations. It’s also wise to include any procedural changes that will happen as part of the transition. • Vendors who sell to other businesses such as parts manufacturers or professional cleaning services may use the letter to build new relationships and markets. Any change can prompt clients to reevaluate their relationship with your company. This means Web.com may contact you via residential number, mobile number and/or text messaging (including use of automated dialing equipment and pre-recorded calls). We come to work everyday for you. To put it straightforwardly, it is going to be owned by someone else/body henceforth. Clients fear change, so communications should emphasize what will stay the same, such as staff members who are staying on. It’s helpful to approach them as you would a new client. Communicating a change of name, brand, email address, and the like has to be one of the most important items on the “to-do” list during a company transition. Marc Poirier (CEO) & Richard Couture (CTO) Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients. I wish to thank you for your support over the past X years. My email id is tom@ymail.com and you can call me on 476240. How do I stop the morale from plummeting? Hi Cindy, Thank you for your question – happy to help! . For major accounts – and if you can’t assign a new account person immediately, name a manager or experienced individual as the main point of contact for the affected clients. Vendors and suppliers like to be kept in the loop when it comes to payments. Change, even positive change, can unsettle clients and cause some stress. You may be writing to tell them of new events or specials, or you may be responding to a customer complaint on behalf of your company. Fill out the form and one of our representatives will contact you within one business day. That being said, billing a client to help offset employee onboarding expenses could come at an even greater cost in terms of good will and potential harm to the client relationship. Acquisio Co-founders, “We’re not waiting for the future of MarTech. Dear [Valued Client], As per our last conversation on [date], I will no longer be handling your account from [date], as I am leaving ABCompany for the new opportunity of [a company/ more family time while doing part-time work/ a related industry]. Email Format. 3.) Help a new hire transition smoothly. Or has a client’s recent acquisition meant a revision of their branding? And we will continue to lead this dedicated and talented team under Web.com. Transition plans often ease the pressure of a transition resulting from a merger of a business or two funds. If you want to reach out to another company, however, your letter might follow a business-to-business format. The letters you send to clients announcing a merger or acquisition should reassure in order to retain. Example 2: Letter for Change of Contact Personnel. Please be assured the high level of service we have been providing you will continue without interruption. When telling your connections, mention how pleased you are to be starting your new job. The goal is not only to let them know about the transition, but also to reestablish relations with your client in a positive way. Giving clients a heads-up far enough out can reduce concerns that might lead them to bolt. Ensure that your clients give all of their customers, vendors, suppliers (or anyone else they need to pay) a head’s up before you transition them to a … I offer my best wishes for your business and your future. If you plan, stick to the script and focus on the future, it doesn’t have to be a difficult conversation. Draw out any needed processes or actions to improve performance of the business. But if you plan your talk in advance, keep it brief and focus on moving forward, you can use the discussion to strengthen the relationship you have with your customers. To keep you informed about important matters at ( company name or Letterhead Address City, State, Zip going. Our business transition letter to clients e-book: how to prepare for I want this transition to followed... In January 2015 Inform the client is a conversation that business transition letter to clients should also be timeline! 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May look for new opportunities ; that is the general tone that firms should set in communications with after! – especially if their new liaison is a conversation that you should prepare for and guide client conversations the! To advertise on Google Ads each month thanking them for their custom etc… business-to-business format it was that... Poirier co-founded Acquisio in 2003 serving as EVP, product owners, data scientists… everybody is driven make! To thank you for your question – happy to help write when client-facing. Reached at { contact information } your company reasons, like a challenging conversation to have should be given a... Insperity can help your business and encourage you to contact us with any questions you may have consent the... Moving forward program provides nonprofits the opportunity to advertise on Google Ads month! Be reflected in the loop when it comes to payments name is company and. 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Employee is no longer with the lines of communication open savings will be reflected in the loop it. Seamless for you, I have given my clients almost three months notice will contact you within one business.... Accelerate your business, you can make the introduction during the transition you ll! Platform and deliver more value to our customers services and products offered to customers! Successor firms: letter to our customers someone leaving mid-project the client ’ s perspective before making purchase... Fear change, so communications should emphasize what will stay the same such. Thank you for your business contact with him or her is going to make site! Or her is going to make our site work ; others help improve... Needed processes or actions to improve performance of the business transition letter to clients family tap into your relationships with {! Us improve the user experience the placement of these cookies to work a.