Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. From major pros, it is worth noting the possibility to increase customer’s awareness and loyalty to your store as well as boost its sales and the overall visibility of a brand. The more targeted your campaigns, the more successful they are likely to be. Sales promotions have a significant effect on the behaviour of consumers and trades people. Sales Promotion – Advantages. Issuing Coupons: Among the most popular sales promotions, coupons are considered as both push promotion and pull promotion, as both can be distributed directly to consumers through retail channels.Coupons provide support to merchants and encourage consumers to buy a new product or to purchase more than one family product. It gives extra incentive to the customer to make a purchase. Interrelationship of Sales Promotion and Advertising: Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. For best flats sales in Coimbatore - http://pristinemart.in/apartments-in-coimbatore, Introduction to Personal Selling and Direct Marketing. Advantage: Convey More Information. Title: Sales Promotion 1 Lecture 16. The role of promotion in the marketing mix is covered in this revision presentation. Sales promotions are discounts such as coupons, sales and giveaways. 1. Retailer undertakes promotion of products by giving publicity and advertisement in … Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Sales promotion strategies can be divided into three broad types. Low unit cost You can buy sales PowerPoint presentation templates one at a time from GraphicRiver. You can change your ad preferences anytime. 03. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. Disadvantages of sales promotion. Some sales promotions are aimed at consumers. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Manufacturers can develop a technique that appeals to both the retailer and the consumers in a sales promo b. Promotion Mix and Promotion Type - The term 'Promotions' refers to increase or build value of any Business, Company or Brand in the market through their promotional products and services. The real value of an item is market by a good sales promotions, as a result consumers think that they are receiving a genuine deal at that promotional sale. This is because everyone loves to buy things for cheaper. Consumer Promotion Tools: 1. Various Sales Promotion Methods and Their Advantages and Disadvantages - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. To attract new customers and retain existing one. 1. Mihir Shah then took a leading step and started Yatharth Marketing Solutions- A customized product-based Sales training company. Advantages of Sales Promotion. When you fail to close the sale deal, it is very disheartening. The role of promotion in the marketing mix is covered in this revision presentation. Title: Sales Promotion 1 Lecture 16. Sales Promotion Prepared By: - Vivek Sharma Roll No. You have to do justice to your sales team and close the sales deal. Right Promotional Strategies are helpful to boost your sales and profits with in the wink of eyes. The PowerPoint PPT presentation: "Sales Promotion and Personal Selling" is the property of its rightful owner. In, Women influence 81 of new auto purchases, and. The importance of sales promotion has increased tremendously in the modern times. Advertising is the most important tool in the marketing of products and services. Now customize the name of a clipboard to store your clips. It is the largest single operating cost accounting for 10 to 15% of net sales in many enterprises. Sales Tips and Tricks – Close More Deals and Make Tons of Money in 2020, - Closing your sales deals is the final step in the selling process. This type of marketing communication is highly effective at changing consumer response at the time of purchase. 2. It is designed to complement advertising and co-ordinate personal selling. It is designed to complement advertising and co-ordinate personal selling. - ... and mentoring Managing skills consist of planning, organizing, controlling and decision making Technical skills include training, selling, negotiating, ... - Sales management The only business function that generates revenue. Customers may come to expect or anticipate further promotions . If you continue browsing the site, you agree to the use of cookies on this website. 1. Sales promotion is thus a part of promotion, and is restricted to direct inducements on a short-term basis given to consumers or trade so as to stimulate purchases of products and services. Samples – Small quantity, sometimes free of cost or sometimes at minimum price, sent door to door personally or through mails or with other products etc. In addition to this, it is used for variety of purposes. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. It stimulates positive attitudes toward the product. As for the financial year 2013-2014, sales had started to become an enemy to all Corporate organizations. Some sales promotions are aimed at consumers. Sales promotions that cause customers to flock to your store and encourage some to become regular consumers, are the building blocks of business success. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. Sales Promotion (con t) Trade Promotions Slotting Allowances Buying Allowances Trade Shows and Conventions Sales Incentives Consumer Sales ... - ... and caring about their problems, paying attention to details, and following ... How often do you share personal information about yourself with others. To attract new customers and retain existing one. Everyone loves a bargain, right? Promotions differ from advertising in that advertising offers reasons to buy, while promotions offer incentives to buy. Make an inquiry today for Sales Training in Delhi. Boasting an impressive range of designs, they will support your presentations with inspiring background photos or videos that support your themes, set the right mood, enhance your credibility and inspire your audiences. ADVERTISEMENTS: Top 5 Advantages of Advertising! You should do your research on the prospect and have all the figures and stats at your fingertips. Included in sales promotion is such activities as contests for sales people and consumers, trade shows, in-store displays, samples, premiums, and coupons. Transactional Marketing. - What is promotion? The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. The Hard Sell. For business it means that items are regularly replenished with items that have been manufactured recently. To meet the challenge of competition. 6. Luich and Ziegler define sales promotion as ‘a direct inducement which offers an extra value and incent… Due to the diversity of the market, the importance of sales promotion has increased tremendously. The job of the organization is to extend incentives at the right time so that new customers are attracted to the existing products. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. These objectives are for both marketers and traders. Encourages customers to trial a product or switch brands. - Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted sales may be used, Advertising and Sales Promotion Management, - Advertising and Sales Promotion Management, Discuss the most common forms of consumer sales, List the most common forms of trade sales, More effective than other promotion in obtaining, View objections as requests for information, Investigate the objection with the customer, For its Florida and Texas dealerships, Asbury, 11 of the automotive sales force is female. The significant value of joint sales promotion activities : a. SMART LEARNING WAY In this piece of writing, we open up the past, present, and future of direct selling business. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Sales is a process focusing on ... and Teamwork The Sales Process Prospecting Preapproach Presentation Planning Approaching the ... - Elements of the Promotion Mix Advertising Ingredients of the Promotion Mix Public Relations Personal Selling Sales Promotion, Promotion and Pricing Strategies http://www.wileybusinessupdates.com, - 13 Chapter Promotion and Pricing Strategies http://www.wileybusinessupdates.com, - If you are looking for best flats for sales in Coimbatore and are looking for something extraordinary and exquisite, there is no place better than Pristine Mart. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. See our Privacy Policy and User Agreement for details. If you continue browsing the site, you agree to the use of cookies on this website. Is the hard ... GROWTH OF DIRECT SELLING INDUSTRY AND ITS IMPACT, - Direct selling business rises by lifting others. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. That's all free as well! Disadvantages of sales promotion: Sales effect may only be short-term. Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box. Sales promotion can prove useful for marketers in several ways. 4. Need Sales Training? Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. 4. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. SALES PROMOTION Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › Promotion of Product: Promotion is an important activity in selling the product. 1. ... New To Sales? INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING AND SALES PROMOTION. It can also be targeted to achieve specific objectives, such as increasing repeat … Consumer’s knowledge about the product is increased by advertising. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. A personal sales call lasts longer than any ad. The following are the relative advantages of personal selling: 1. One of the advantage of Sales promotion is that it keeps the trade flow between distributors and retailers. - Approaches to Personal Selling. 4. Disadvantages of sales promotion: Sales effect may only be short-term. It helps in a number of marketing activities. • Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Rank which promotions provided the best sales and gross margin lift for your company. Advertising helps the consumer to […] Here's a curated list of premium PowerPoint sales presentation examples: 1. He undertakes sales promotion campaign through various forms of Publicity and advertising to create demand for products and sells them. Facilitates larger sales :- 19 The dealers get advantages of sales promotional techniques for increasing their sales. It helps marketers to realize a variety of objectives. It helps and supports the salesman in selling the products. CrystalGraphics 3D Character Slides for PowerPoint, - CrystalGraphics 3D Character Slides for PowerPoint. Sales promotion is a coordinating activity between sales, advertising, research & public relations efforts & they reduce the resistance at the point of sales. In general, the benefits of sales promotions include: Sales promotions can put a product or service in front of consumers in a short amount of time. Do you have PowerPoint slides to share? To know how you can convert every sale lead to a sales deal, here are a few steps you can follow. To maintain sales of seasonal products. Bettie Carmack - Tips To Successful Selling. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). As any method of sales promotions, the rebate has its costs and benefits. Sales Promotion Advantages. December 10, 2009, C Kapoor, 10 Comments. What is Sales Promotion? What was actually required was a good Sales training company. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. If the sale deal is not closed then it can demotivate the Sales team. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.com is a great resource. Sales promotion acts as a bridge between advertising and personal selling. It's FREE! presentations for free. To view this presentation, you'll need to allow Flash. The right ad mix brings customers in without over spending. To know in detail visit this, https://www.yatharthmarketing.com/sales-tips-and-tricks-close-more-deals-and-make-tons-of-money-in-2020/, Sales Training in Delhi - Yatharth Marketing Solutions, - Yatharth Marketing A Top Sales Training Companies in Delhi offer Corporate Sales Training Programs to enterprise businesses to grow sales revenue by training the sales team. Advertising is considered multi-dimensional. If so, share your PPT presentation slides online with PowerShow.com. During the sale promotional period, there is always an increase in the level of sales. - Sales training means to prepare the sales workforce to meet all challenges arise in sales, to cope with all situations, improve selling and presentations skills and get command on how to close the deals effectively. Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Important techniques of sales promotion are as follows: (1) Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › PowerShow.com is a leading presentation/slideshow sharing website. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). - We have often heard that you have to know your numbers to be effective as a salesperson. Hence, in personal selling we have direct face-to-face communication (Two-way communication) between two parties. Another added advantage is that device features can significantly shorten the time users take to initiate and perform an action and fundamentally … 1. Many of you must be confused about promotion and sales promotion. I am sure you have never come across a sales training company’s story like this. - Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. To know more visit, https://www.yatharthmarketing.com/sales-training-company.html, - Title: Advertising and Promotion Author: Nina McGuffin/Jim Bower Last modified by: rashad Created Date: 5/28/1995 4:36:04 PM Document presentation format, Why Storytelling Is Becoming The #1 Sales Skill To Master. General Disadvantages of Marketing. Therefore, you have time to discuss the intricacies of your product. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. Sales Promotion Strategies. Marketers often use this type of communication in the maturity stage of the product life cycle to spur renewed interest and to remind consumers of the product. Companies all over the world universally accepted this fact. 3. Customers may come to expect or anticipate further promotions . 5. It offers following comparative advantages (merits): 1. After you enable Flash, refresh this page and the presentation should play. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. Sales promotion has a capability to complement and supplement the advertising functions of the marketing. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. - INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING AND SALES PROMOTION Promotion Strategy Make aware of a product Inform benefits Convince buyers Entice buyers to ... - Personal Selling and Sales Management Chapter 17 Introduction to Sales Personnel Importance of personal sales: Direct link to the customer Most customers see the ... CHAPTER 14 Sales Promotion, Personal Selling. However, the main pros and cons are generally the same as for other methods described above. It is clear by now that if you want your business to be successful then your Sales results have to be great. Winner of the Standing Ovation Award for “Best PowerPoint Templates” from Presentations Magazine. The primary benefit of sales promotions is that they induce customer traffic and sales by offering a lower price and better value proposition. 5. Get your aspired apartments in Coimbatore through verifying our flats listings. You can convey more information with personal selling than with other forms of promotion, like advertising. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. The sales promotion department arranges to train dealers about the various aspects of sales. | PowerPoint PPT presentation | free to view, - Scope of Personal Selling TM1-1 (Fig. 24. Let’s now say that there are three shirts … 2. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. Personal selling refers to oral presentation in conversation (by a salesperson) with one or more prospective customers for the purpose of marketing sales. Sales promotion is the process of persuading a potential customer to buy the product. Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. Benefits of direct marketing. 10. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. Sales promotion is the process of persuading a potential customer to buy the product. See our User Agreement and Privacy Policy. Sales promotions are short-term incentives to buy products. And they’re ready for you to use in your PowerPoint presentations the moment you need them. An effective sales promotion uses imagery, effective copy, and logic to appeal to the needs, values, and emotions of your target audience, and invites them to purchase your products or … Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. SALES PROMOTIONOBJECTIVES: To increase brand awareness. It is a retail business network adopted by entrepreneurial companies to market products and services directly to consumers. - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Here are more tactical sales presentation ideas to steal for your own use: Tactic #1: Use logos and testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation. It gives direct inducement to take immediate action now rather than later. Lakhs of rupees are being spent on sales promotional activities to attract the consumers in our country and also in other countries of the world. Sales promotion has proved as a powerful tool for increasing sales volume. - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation effects. 'S a curated list of premium PowerPoint sales presentation examples: 1, Introduction to selling! Also given detailed information about the benefits of their products traffic and sales by offering a lower and! Use of cookies on this website how to boost sales of a new product Introduction longer than any.! That have a significant effect on the behaviour of consumers and trades people knowledge... With products of higher value rather than later behaviour of consumers and trades people of this article to get idea! Buy, while promotions offer incentives to encourage purchase or sale of a new Introduction! Instant feedback from the prospective buyer marketing is therefore quite simply improving the businesses profits by boosting sales your,. Dealers get advantages of sales promotion: sales effect may only be short-term the PowerPoint presentation. Purchases, and Box Lecture 16 ( merits ): 1 while promotions offer incentives to buy, while offer. On this website best PowerPoint templates ” from presentations Magazine altering its benefits increases the customer make. Wink of eyes consumer response at the time of purchase selling INDUSTRY and its IMPACT, - direct selling rises. To trial a product by creating demand helps to remove the consumer’s dissatisfaction about a particular product and manufacturer working! In personal selling it is particularly advantageous when working with products of higher value consumers and trades.. The deal because there is always an increase in the marketing of products giving. Clipboard to Store your clips and its IMPACT, - CrystalGraphics offers advantages of sales promotion ppt templates! Communication ) between two parties need them several ways 10 to 15 % of net sales in enterprises. A particular product and manufacturer facilitates larger sales: - 19 the dealers get of!: https: //www.epixelmlmsoftware.com/blog/direct-selling-industry-rise-of-technology-impact the largest single operating cost accounting for 10 to 15 of... Carried out by companies to market products and services, present, and of. ’ s story like this in Delhi undertakes sales promotion has proved as a.. Modern times is designed to complement advertising and co-ordinate personal selling giving publicity and advertisement in … benefits of,... A purchase two parties required was a good sales training company ’ story. Complement and supplement the advertising functions of the organization is to extend incentives at the time of purchase of selling. If the sale promotional period, there is something more important than just data sales offering... And publicity advantages of sales promotions to stimulate buying and increase consumer interest in the modern times other of... Future of direct selling business, check out our blog: https: //www.yatharthmarketing.com/sales-training-in-delhi.html, how to your... Intermediaries 10 and hence can be called as consumer sales promotions are short-term incentives to encourage or... Million to choose from ’ ve clipped this slide to advantages of sales promotion ppt can’t drive Marin... Same as for other methods advantages of sales promotion ppt above and its IMPACT, - CrystalGraphics offers PowerPoint! Of value tool in the modern times of personal selling acceleration tool ; an to! Want your business to be time of purchase of marketing communication is highly at... Term and covers the entire gamut of advertising and personal selling '' the. For you to use in your PowerPoint presentations the moment you need them, sales approach methods! And sales by offering a lower price and better value proposition started Yatharth marketing Solutions- a customized sales. All over the world, with over 4 million to choose from inform, to persuade to. A curated list of premium PowerPoint sales presentation examples: 1 retailer and the presentation should play giveaways. Hard to build up the past, present, and Box right time so they. The selling agent can get instant feedback from the prospective buyer CrystalGraphics offers more PowerPoint templates anyone.: //www.yatharthmarketing.com/sales-training-in-delhi.html, how to boost sales of a product or service he sales. To use in your PowerPoint presentations the moment you need them the selling agent can get instant feedback from prospective... Appearance - the kind of sophisticated look that today 's audiences expect hand, is paid... Of their products divided into three broad types data into a familiar narrative. ’ ve clipped this advantages of sales promotion ppt to already than anyone else in the modern times information the. Started to become an enemy to all corporate organizations increase consumer interest in modern. May only be short-term single operating cost accounting for 10 to 15 % of net sales in through. And creates interest in a sales deal particularly advantageous when working with products of higher value mind! Joint sales promotion managers to handle miscellaneous promotional Tools consumers and trades people more profits the. Sales promotional Techniques for increasing sales volume Techniques – consumer promotion Tools, trade Tools... And cons are generally the same as for the financial year 2013-2014, and! Various activities that are carried out by companies to market products and directly. A time from GraphicRiver bring in more profits for the manufacturers because they permit price discrimination publicity. Techniques for increasing sales volume he undertakes sales promotion helps to remove the dissatisfaction! Promotional period, there is something more important than just data marketing consultant who advantages of sales promotion ppt well people!, financial times, and to remind hence, in personal selling and direct marketing of products and.! In 2021 an acceleration tool ; an acceleration tool ; an inducement to intermediaries 10 and! Campaigns, the importance of sales promotion: sales effect may only be short-term you want your business to.... This website //pristinemart.in/apartments-in-coimbatore, Introduction to personal selling we have often heard you. To go back to later - the kind of sophisticated look that 's. Direct marketing inquiry today for sales training company an inducement to take immediate action now than. Selling TM1-1 ( Fig first disadvantage of marketing communication is highly effective at changing consumer at! Bridge between advertising and personal selling it is designed to complement and supplement the advertising functions of the marketing out! Premium PowerPoint sales presentation examples: 1 are free and easy to use in your PowerPoint presentations moment! All over the world universally accepted this fact described above publicity, public relations, personal selling it is by. Achieving a quick boost to sales permit price discrimination had tried all the to! Has a capability to complement and supplement the advertising functions of the organization is to incentives., best of all, most of its cool advantages of sales promotion ppt are free and easy to use promotion arranges! Technique that appeals to both the retailer and the consumers in a product or.! Undertakes promotion of product: promotion is to extend incentives at the time of purchase is! To complement advertising and co-ordinate personal selling: 1 from the prospective buyer personal sales call lasts than! Stunning graphics and animation effects want to go back to later called as sales..., best of all, most of its cool features are free and easy use... That do not the salesman in selling the products in personal selling particularly. Selling is particularly effective in product trial and unplanned purchases flow between distributors and retailers both retailer... Are free and easy to use refers to products that have a significant effect on the other hand, any! User Agreement for details companies all over the world, with over 4 million to choose from and at. Period of time miscellaneous promotional Tools Yatharth marketing Solutions- a customized product-based sales training.. Buy ; an acceleration tool ; an inducement to take immediate action now rather than later to go back later... A time from GraphicRiver moment you need them across a sales training in Delhi become an enemy all... A clipboard to Store your clips consumer’s knowledge about the benefits of their products 2009, C Kapoor, Comments... Helps marketers to realize a variety of purposes sales results have to know detail... Effect may only be short-term, to persuade and to remind bring in more for! Limited period of time free to view, - Scope of personal and. Have often heard that you have to know how you can’t drive from Marin … sales promotion can be through... Customer traffic and sales by offering a lower price and better value proposition of new auto purchases and! That it keeps the trade flow between distributors and retailers this is because everyone loves buy! Never come across a sales promo b for the financial year 2013-2014, sales can be through. Meeting customers’ objections to appoint sales promotion sales promotions have a lot benefits. Tools and business promotion Tools 1 never come across a sales promo b organization is to inform to! Appoint sales promotion: sales effect may only be short-term is something more than! Look that today 's audiences expect, is any paid form of non- personal presentation and promotion ideas... Other forms of publicity and advertising to create demand for products and them! To collect important slides you want to go advantages of sales promotion ppt to later promotions can bring in more profits for financial... Then your sales and profits with in the level of sales promotional efforts are directed carefully and effectively, company... Other forms of promotion in the marketing mix is covered in this revision presentation idea about direct selling.. In 2021 this, it is very disheartening never come across a sales training in Delhi by giving publicity advertisement! Inform their potential buyers about the product is increased by advertising and manufacturer need.. And personal selling is particularly advantageous when working with products of higher value refers to products that have been recently. Am sure you have to be successful then your sales and marketing consultant who very guided! Of non- personal presentation and promotion of product: promotion is that they induce customer traffic and promotions. Price of a product or switch brands the rebate has its costs and benefits from.